Plastic Models
Hobby Marketing Department, Hobby Products Division
We are responsible for the marketing (sales, promotion, etc.) of plastic models globally in order for our customers to experience the fun of assembling plastic models and discovering new things in the process.
In order to spread the plastic model culture to more customers in Japan and abroad, we sell plastic models, including those from the Gunpla series, as well as hold events. We also operate THE GUNDAM BASE, an official general Gunpla facility for fans worldwide, and SIDE-F (in Gundam Park Fukuoka), which offers Gundam-related information and goods.
First launched in 1980, total shipments of Gunpla series products exceeded 800 million units. We aim to further expand our business through efforts such as branding plastic character models and taking on the challenge of creating unique IP, thereby spreading the joy of manufacturing through plastic models.
Hobby Creation Department, Hobby Products Division
Based at the Bandai Hobby Center (Shizuoka City, Shizuoka) and our new BHCPDII factory, where plastic models are produced, we plan, develop, and manufacture products using advanced technological capabilities, with a focus on the Gunpla series, which continues to evolve through tireless technological development and the addition of new concept work.
In addition to the Bandai Hobby Center, July 2025 marked the start of operations at our new factory, the Bandai Hobby Center Plamo Design Industrial Institute (abbreviated as BHCPDII, pronounced "Bandai Hobby Center PD-Two"). This facility was established to ensure a stable production system for plastic models. By integrating everything from molding to shipping into a single "all-in-one" process, BHCPDII aims to improve production efficiency and speed. Furthermore, we operate the BHCPDII Museum, where visitors can learn about manufacturing and experience the planning and development process firsthand, sharing the appeal of plastic models from Shizuoka to the world. We are also actively engaged in sustainability initiatives, such as the Gunpla Recycling Project.
Figures and Robots
Collectors Toy Department
Under the consolidated brand name Tamashii Nations,
we deliver a widely varied lineup and IP developments,
as well as high quality, high value-added products to customers around the world.
We have developed around 60 brands, including Chogokin, S.H.Figuarts, and METAL BUILD, and we are promoting the expansion of our business on a global scale. In order to promote a deeper understanding of the appeal of our products and our passion for manufacturing, we are expanding the content on our official website, Tamashii Web. We also provide a membership service, CLUB TAMASHII MEMBERS. In addition to our flagship stores in Tokyo, Shanghai, and New York, we have opened official shops in Osaka and other locations both in Japan and overseas, where we are focusing on providing opportunities for customers to have hands-on experiences with the actual products. Furthermore, we have launched LUFFY's as a new series of collectible items. As we look toward the 20th anniversary of TAMASHII NATIONS in 2028, we will continue to provide fans around the world with new ways to enjoy figures.
Character Lottery (Ichibankuji)
Lot & Innovation Department
We are mainly in charge of Ichibankuji, a character lottery offered at convenience stores, bookstores, hobby shops, and other locations.
Ichibankuji offers customers the fun of drawing lots and the excitement.
Ichibankuji develops approximately 250 types of products across more than 100 IPs annually. By providing a wide-ranging lineup of products, we have enabled deeper and more extensive recreations of the worlds and appeal of each IP, allowing us to develop products with high levels of customer satisfaction. Ichibankuji leads the industry with creative sales methods, such as the Last One Prize, which is obtained by drawing the last lottery ticket at a store, and the Double Chance Campaign, in which winners are selected according to the campaign number printed on the ticket. Furthermore, we operate Ichibankuji Online, where customers can enjoy the lottery online, as well as designated Ichibankuji Official Shops all over Japan. Overseas, we are actively taking on the challenge of expanding our global operations, such as localizing and selling Ichibankuji in each region.
Amusement Prizes
Banpresto Department
We plan, and sell prizes that are exclusive to amusement facilities and can be won at crane games and other machines.
With an emphasis on respecting the atmosphere and worlds of each IP under the Banpresto brand name,
we are always striving to achieve the top customer satisfaction in the amusement industry.
By commercializing over 1,800 figures and plush toys annually in a variety of design arrangements that can be enjoyed by a wide range of customers, we are revitalizing the market for amusement facility products by developing products in a speedy manner. They are also sold at e-BANPRESTO, an online store where BANPRESTO products can be purchased. We are also focused on creating more opportunities to connect with fans through events that convey the fun and appeal of crane games. In terms of overseas expansion, we are also focusing on expanding our business globally by customizing our product lineup for each region. We are committed to bringing Banpresto brand products into the hands of manga, anime, and game fans around the world.



































































