Connecting with fans around the
world by manufacturing with spirit

Bandai Spirits was established in 2018 with the goal of achieving business growth in global markets for products geared toward a mature fan base.

With plastic models, toys for a mature fan base, character lottery, and amusement prizes at our core, we are expanding our category brands globally in each business, including Gunpla, TAMASHII NATIONS, Ichibankuji, and BANPRESTO.
We are also strengthening our system to deliver products to more customers around the world through Premium Bandai, the Group's official e-commerce website operated by Bandai Spirits.

In our Mid-term Plan, which we have been advancing since April 2022, we established our Mid-term Vision to "Connect with Fans," and we aim to connect more deeply and broadly with our fans with IP* at the core.

Bandai Spirits maximizes the value of IP by manufacturing with spirit (Tamashii), and by combining the strengths of each company in the Bandai Namco Group, we will connect with fans around the world and deliver exciting new experiences that transcend their imaginations.
*IP: Characters and other intellectual property