Collectors Toy Department
Collectors Toy Department, which boasts of its varied product lineups and IP-based business development, was established to provide high-quality, high-value-added products centered on figures and robots for the collectors market. TAMASHII NATIONS, a unified brand for all products launched in 2008, has grown to the present as a brand that is loved by all fans. Many brands, including Chogokin, S.H. Figuarts, and Metal Build, are expanding their markets throughout the world.
BANDAI SPIRITS operates Tamashii web, an official website that provides information on its varied product lineups and product characteristics such as high quality and high added value, that explains the particular attention that it pays to its products in detail, and that is expanding commentary video distribution. In addition, by hosting large events such as TAMASHII NATIONS in Tokyo’s Akihabara and World Tours and DRAGON BALL NORTH AMERICA TOURS overseas, it considers it important to provide customers with opportunities to see and touch actual products directly.
BANDAI SPIRITS also focuses on overseas sales, and in 2018, it started to offer its products at T-Mall, China’s No. 1 online shopping site.
In the same year, it launched a membership service called “Club Tamashii Members.” On April 27, 2019, it will open TAMASHII NATIONS Tokyo, the world’s first and only directly managed flagship shop, in Akihabara. The company aims to provide services into which it puts its appreciation for customers’ long-standing patronage.
Hobby Products Department
Hobby Products Department is developing products making the most of high-level technological capabilities with a focus on the GUNPLA Series, which is continuing to evolve as the company pursues incessant technological development and introduces new concept works. In January 2019, it launched the new brand “Funporter.” It is taking on new challenges by actively introducing new and original content, acquiring more target customers, and stepping up overseas business development so that plastic model culture can spread to a wider range of customers. In addition, it operates 15 directly managed GUNDAM Base shops in four countries/areas worldwide. GUNDAM Base Tokyo, which opened in August 2017, is communicating the latest GUNPLA information to the rest of the world from its location in Odaiba.
In January 2019, in order to convey the joy of building, which is the essential pleasure of plastic models, and the joy of new discoveries, which is obtained in the process of production, the company launched Funporter, a new brand that covers all products and services in the plastic model business.
In other words, the company will convey the essential value of plastic models---the joy of building and learning more about models through their construction---to all people irrespective of nationality, gender, and age.
In June 2019, it will launch 30 Minute Missions, a new product that symbolizes the concept of Funporter. The new product uses intuitive, easy-to-understand parts arrangements and common joints that can be freely customized. It offers rich color variation lineups, which enables color coordination without painting. Thus, it is full of a unique originality and ingenuity that allows customers to easily feel the joy of building.
In the future, the company will continue to work on the development of new products so that as many people as possible can experience the joy of building.
Lot＆Innovation Department develops business mainly through Ichiban KUJI, which provides a wide range of customers with the enjoyment of drawing lots and the excitement of drawing prizes. Ichiban KUJI offers more than 70 products annually. BANDAI SPIRITS aims to develop products that precisely meet the needs of various customers, who love its works. In 2019, it started to develop character nails and other businesses that target adult women, mainly based on the Mellowtrill brand, whose slogan is “As many new days as your favorites begin.”
Ichiban KUJI sells various kinds of character goods at convenience stores---the outlets closest to daily life. It also offers products other than animation works in conjunction with convenience stores’ promotional campaigns. Ichiban KUJI simultaneously develops several materials into products, thus taking over the worldview of works and providing products that highly satisfy users. BANDAI SPIRITS’ lot business leads the industry through original sales methods such as Double Chance Campaigns and the last-one prizes. In the future, it will develop products that please not only end users but also distributors.
Food Entertainment Department
Food Entertainment Department has produced outlets such as GUNDAM Café, which is visited by many customers as a place in which all GUNDAM fans can enjoy themselves, and ROBOT KICHI-Robot Animation SAKABA, a restaurant that makes the most of IP and imagery. It also provides restaurants, cafés, and other food service providers with enter bell, a “character” × “entertainment“ label.
The Department has evolved and developed the character food business it cultivated through GUNDAM Café, which opened in 2010. It provides not only cafés, but also taverns, dining, and various other types of businesses with services that combine characters, food and beverage, and entertainment.
By producing entertainment spaces using imagery and hands-on experience, the Department will provide enjoyable places that take fans by surprise and develop the character food business to an extent never seen before.
Prize Department plans, develops, and sells premiums for Crane-type games and other amusement machines, as well as engages in sales promotions for such premiums. In product development, the Department places emphasis on valuing the images and worldviews of characters and develops products that all character lovers can enjoy irrespective of gender and age.
It will deliver excitement to customers by providing the joy of getting premiums and enriching services with value added thereto.
The Department manufactures products with the aim of achieving the highest customer satisfaction in the amusement industry by precisely identifying the needs of diverse target markets. It has offered various brands such as the Qposket Series, a deformed character brand, which represents the charm of characters to the full, the Grandista Series, which boasts of the overwhelming and delicate quality of its forms, and the EXQ Series, and has constantly developed new user needs. In order to meet the needs of a wide range of customers irrespective of age and gender, the department is developing stuffed toys through varicolored design arrangements and bringing them to the market swiftly, thus ushering in a new phase in the amusement industry.
BANPRESTO Brand Global Strategy Department
BANPRESTO Brand Global Strategy Department offers prizes and Ichiban KUJI products developed in the prize and lottery businesses to toy distributors and collectors worldwide by localizing them in overseas markets. Focusing on products in the low-price range, it is striving to develop them into figure brands that garner the support of users across the world as entry brands.
The strength of BANPRESTO Brand Global Strategy Department is working with prize and lottery businesses to localize product lineups developed in these businesses so that they suit the respective countries where BANDAI markets them. In doing so, localized products are thus made to fit the format of overseas toy and figure distribution. It also works with local sales companies and distributors to make active efforts to increase sales in new countries and acquire new customers.