BUSINESS ACTIVITIES

In order to spread the plastic model culture to more customers in Japan and abroad, we sell plastic models, including those from the Gunpla series, as well as hold events. We also operate THE GUNDAM BASE, an official general Gunpla facility for fans worldwide, and SIDE-F (in Gundam Park Fukuoka), which offers Gundam-related information and goods.

First launched in 1980, total shipments of Gunpla series products exceeded 800 million units in 2024. We aim to further expand our business by branding character plastic models, taking on the challenge of creating unique IP, and managing idols to promote plastic models, thereby spreading the fun of manufacturing through plastic models.

At the Bandai Hobby Center, we pursue the overall evolution of plastic model technology, from planning to production, while at the same time undertaking various initiatives to contribute to the realization of a sustainable society.
We are also working to reuse plastic and reduce the amount we use through initiatives such as the Gunpla Recycle Project. In this project, we collect the runners (plastic model frames) of Gunpla products and recycle them into new plastic models. In addition, we hold Gunpla Academia* classes at elementary schools across the country, where students can experience the fun of manufacturing while learning about sustainability initiatives. In 2025, we began operating a new factory to establish a more stable production system. The factory also offers a tour course that allows visitors to learn about manufacturing through plastic models.

We have developed around 60 brands, including Chogokin, S.H.Figuarts, and METAL BUILD, and we are promoting the expansion of our business on a global scale. In order to promote a deeper understanding of the appeal of our products and our passion for manufacturing, we are expanding the content on our official website, Tamashii Web. We also provide a membership service, CLUB TAMASHII MEMBERS. In addition, we have expanded both in Japan and overseas with flagship stores opened in Tokyo, Shanghai, and New York, where we are focusing on providing opportunities for customers to have hands-on experiences with the actual products. Furthermore, we launched Rowtashii Noise, a new comprehensive brand for collectible items for a mature fan base. Going forward, we will continue to deliver new ways for fans all over the world to have fun with figures.

Products of over a hundred titles are released annually for Ichibankuji. By providing a wide-ranging lineup of products, we have enabled deeper and more extensive recreations of the worlds and appeal of each IP, allowing us to develop products with high levels of customer satisfaction. Ichibankuji leads the industry with creative sales methods, such as the Last One Prize, which is obtained by drawing the last lottery ticket at a store, and the Double Chance Campaign, in which winners are selected according to the campaign number printed on the ticket. Furthermore, we operate Ichibankuji Online, where customers can enjoy the lottery online, as well as designated Ichibankuji Official Shops all over Japan. Overseas, we are actively taking on the challenge of expanding our global operations, such as localizing and selling Ichibankuji in each region.

By commercializing over 1,500 figures and plush toys annually in a variety of design arrangements that can be enjoyed by a wide range of customers, we are revitalizing the market for amusement facility products by developing products in a speedy manner. They are also sold at e-BANPRESTO, an online store where BANPRESTO products can be purchased. We are also focused on creating more opportunities to connect with fans through events that convey the fun and appeal of crane games. In terms of overseas expansion, we are also focusing on expanding our business globally by customizing our product lineup for each region. We are committed to bringing Banpresto brand products into the hands of manga, anime, and game fans around the world.