We do not put an exclusive focus on adult customers as our
product lineup is designed to provide a new play pattern for all types of customers and to deliver “Dreams, Fun and Inspiration” all around the world.
Break Out of the Box．Wow the World!
BANDAI SPIRITS CO., LTD. was established in 2018 to expand business in high-target markets and accelerate overseas business growth substantially.
In April 2019, the company and BANPRESTO CO., LTD. integrated their business operations, and this marked the start of BANDAI SPIRITS under a new system as it aimed at further growth.
The company name “BANDAI SPIRITS” indicates the passion of its people, who wish to take over Bandai’s founding principle “Bandai Fueki (Eternally Unchanging): Always create products that satisfy people of all ages and pursue incessant corporate growth” and provide products and services with dreams, fun, and inspiration all around the world.
Under its vision of becoming the leading innovator in global entertainment, BANDAI SPIRITS will powerfully advance the comprehensive entertainment business with High Target toys, Plastic Model Kits, premiums, and sundry goods.
In addition, the company will take on new challenges as it aims to become a company that always considers its connections with customers and fans worldwide as important, and will continue to provide products and services that both transcend the conventional idea of entertainment and astonish the world.
BANDAI SPIRITS’ business domain is to plan, develop, manufacture, and sell products and services, including high-target toys , Plastic Model Kits , prizespremiums, and sundry goodsother items sold at convenience stores .